It's not easy to promote a product only by using visual pictures or writings. The best way to promote products is via celebrity. Celebrities are an important part of the whole business culture as well as economic culture, so joining hands with celebrities can help businesses grow. Before we talk about why celebrity management is important let's shed some light on what celebrity management is. Celebrity management is described as using the popularity of a celebrity to promote a product, brand or service. It has many areas that includes endorsement management, portfolio management, public relations, digital presence management, etc. As celebrities are part of a culture that represents all categories of people, it is important that celebrity management should be a priority too in terms of planning and promoting products.
It requires strategic planning from business management to manage it because you have to see which celebrities are on top most popularity ratio among audiences, which celebrities can gain more popularity in future and if the celebrities that are promoting the products of business are suitable for brand promotion or not. What's more is that any controversial topic on celebrities can take down the profit of business. So, celebrity management requires more attention when it comes to promotion of products.
