Product launch is core part of business, if launching isn't successful than the product will also fail even if it is appreciated. Making your products is one thing but launching it effectively is whole different thing that is as important as having good employees for the. If you don’t do the product launch that is both different and unique customers won't get attracted by it, it will create bad impression of your product in their mind and you may not get proper start of new products that are made to enhance your profitability goals. For Product launch you have to start planning as early as possible may at the same time when you decide to have a new product for your business.
You can also start before 10-11 weeks of product launching events. Think of it this way, if launching is successful then it will bring profit to the business but if it isn't successful then you’ll be lagging behind so product launch is as important as product making. Product launch plans help you sequence the events that lead up to and even past a product launch date. Your goal is to make sure that everyone inside the company, your partners and target customers know about your new product.
