Every company has different products in different categories made by different preferences of consumers and advisors. Corporate publicity/Corporate Advertising is one way of promotion. But it is quite different from other promotions tactics that are used by companies. In corporate publicity promotion of the entire business/company is done, instead of one product or service of the company. This activity is done to engage with more consumers and for the improvement of the whole company/business. In order to get more benefits through different and all of the products company corporate publicity is done. Many companies opt. for corporate publicity so that it can gain as many consumers as it wants. Some examples of the companies who do corporate publicity are: Volkswagen, P&G, and General Motors etc.
The core aim of corporate publicity is to improve the public image of the company and make it a more attractive workplace at times. Another benefit of corporate publicity is that it recruits more employees and because of more employees who have potential to work hard the company becomes more productive. More production leads to improvement of products and it leads to gaining more attention from consumers.
