Since the pandemic era digital marketing has become a new normal just like wearing a mask is a new normal. Before the pandemic digital marketing wasn't that popular as it is now but since people started ordering online more often, digital marketing has become an important part of brand promotion planning. Digital marketing is a process in which businesses promote their goods and services on various social media platforms to gain attention of not only one set of audiences that are present in one country but also to promote their products globally to take their business on an international level. Studies found that people are more attracted to products that are promoted on social media because on social media there are different reviews, some honest or some fake but as there are many options people are more attracted to products that are promoted online..
For businesses this has become a way to promote their products and services in less budget which is why they can gain more profit in less promotion budget. Digital marketing is boon for both buyers and sellers because they are given different choices and alternatives. From promoting on social media to attracting more audience/consumers digital marketing has become the best platform for all businesses.
